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Who owns your brand's
Algorithmic Trust?

Your next buyer or clinician doesn't read your content. Their AI does. The Share of Algorithmic Trust Pilot Study reveals how models cite clinical data — and why any evidence-based business must pivot from human eyes to machine trust.

Latest Field Note / Pulse 04

Share of Algorithmic Trust: An LLM Pilot Study

The first reader of your evidence is no longer human. It’s an AI deciding whether your brand appears in the answer at all. We ran 96 structured probes across four major LLMs, using life sciences as the stress test, and mapped how models citation-track clinical claims. The blind spots we found affect every evidence-based business.

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FIELD NOTES

Latest Posts

Pulse 03

When AI does the work, what do you do?

Status updates, coordination calls, and reporting. If the model handles all of that tomorrow... what is left of your role? Exploring the transition from task manager to orchestrator. And where you need to be more human.

Pulse 02

The Infrastructure of Trust: Breaking the AI "Triple Wall"

Why do 69% of AI pilots fail, 56% return zero value, and 50% stall on data integration? To break the Triple Wall, we must build a secure plumbing of agency.

Pulse 01

The SaaSpocalypse is a Myth. The Outcome Evolution is the Reality.

Is the per-seat software model dying? Exploring the shift from "Systems of Record" to "Systems of Action" and why the real opportunity isn't an apocalypse—it's the Outcome Evolution.

Core Concepts

The Outcome Evolution

As AI takes on more work execution, the human role elevates: from task management to judgment, courage, imagination and a very underrated skill. Good taste.

Below is my personal thought-leadership and skills development playground. Ideas, research, and practice, including my own AI executive-assistant project.

01 — The Concept

The Outcome Evolution Framework

The core idea. Five architecture layers from data foundation to human purpose and new outcome-based value.

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02 — In Practice

LLM Share of Trust Methodology

The concept applied to brand authority. 96 queries, four models, six molecules — mapping what AI actually cites and whose evidence it trusts.

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03 — In Action

The Mind / Body / Soul / Antagonist Framework

My own AI executive assistant. Moving beyond the chatbot to an executive partner that balances your Mind, Body and Soul — without becoming a sycophant or another echo-chamber. A work in progress with lots of learning to share.

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