About The Outcome Evolution

With over 20 years in enterprise technology, I most recently led enterprise AI and platform sales across EMEA at Accenture, spanning Adobe, Salesforce, Oracle, SAP, Microsoft, Databricks, Nvidia, and Google technologies. Prior to that, I spent eight years at Adobe. Throughout my career, I've worked with some of Europe's largest organisations on the platforms, transformations, and decisions that define how they operate at scale — and have had significant exposure to the emerging agentic computing architectures now reshaping enterprise thinking.

In many ways, I find the technology the easy part. I find it genuinely fascinating. The harder question — the one I keep coming back to in boardrooms, in 1:1s, and over coffee — is the human one: what do you do, when AI does the work?

The Outcome Evolution is my personal playground for AI projects and thought leadership. At its core, I try to explore where the value goes when software starts to take on real agency — and what that means for the employees and leaders left being responsible for the outcomes. New capabilities, new risks, new ways of working. The future of work, and the workplace. It's written for my network, customers, and partners — and at the time of writing, as I transition out of Accenture, for future employers too.

I'm based in Copenhagen.